The alvöru story

Jeanette KnittelHi, I’m Jeanette Knittel, founder and chief cooling officer of alvöru clothing.

Over 10 years ago I joined the ranks of the millions of women that suffer with hot flashes and night sweats! You know that feeling of Old Faithful erupting inside of you and drenching you with sweat at the worst possible moments?!?! Like that critical meeting with a boss or client? Or maybe interviewing for that perfect job, or those night sweats that plague you night after night and you are deprived of much needed sleep. Well, the ongoing frustration bothered me so much that I went looking for a solution.

My new brand alvöru is an apparel line designed for women who want FEMININE, CLASSIC, and COMFORTABLE clothes to balance career and casual while dealing with hormonal fluctuations that cause hot flashes and night sweats. Aside from menopause, many women face challenges due to increased body temperature occurring in pregnancy, chemotherapy, various medications and other illness or disease.

alvöru utilizes the technology that went into spacesuits used by NASA to regulate astronauts body temperature using what’s called PHASE CHANGE MATERIALS.  Imagineice cubes in a drink; as the ice cube changes from solid to liquid, it absorbs heat and cools the drink, keeping your drink at the desired temperature for longer. Our clothing works the same way – as the skin gets hot, the heat is absorbed, and as it cools, that heat is released.

This new collection is created using a blend offabric that feels greatagainst your skin. Current designs are made from a jersey knit of supima cotton, viscose and spandex. All of these components bring you the comfortof that old worn T-shirt  but in a STYLISH and CLASSY design that works whether under your business suit, with jeans or even to sleep in. And, everything about our product – from the fabric, to the labels, to the packaging is proudly Made in America.

Being COOL, COMFORTABLE and CONFIDENT throughout your day is so easy with alvöru.

alvöru – real women. real comfort. real cool.