Not Too Hot, Not Too Cold

For those of you that know me from various networking functions or following me on social media, you often hear me say that alvöruTM is about ‘helping hot women become cooler’. Well, having gone though our crazy winter in Kansas City it’s time to educate you that alvöruTM can also ‘help cool women become hotter’. Pretty neat, huh? How do we do that, you ask? While I know the process wasn’t simple, here’s a quick way to think about how it works.

When I decided to launch alvöruTM, I went looking for a fabric that helped me personally deal with my torrential night sweats. Originally I found wicking fabrics that cool by reacting to your sweat by pulling it away from the skin. It works, but what if there was something even better?! The something better turns out to be the PROactive Outlast® technology, originally developed for NASA that helps to proactively manage heat and cold for optimal thermal comfort. The Outlast® technology is comparable to ice in a drink; as it changes from solid to liquid, it absorbs heat and cools the drink, keeping that drink at the desired temperature for longer. In Outlast®, I found an amazing technology that takes our apparel and bedding to the next level of comfort by proactively alleviating spikes in skin temperature throughout the day – Not too hot, not too coldTM...just right!

So for me in winter when I just can’t stay warm, I find that if I wear alvöruTM products as my ‘base layer’ next to my skin I remain warm and comfortable. Then, when that dreaded hot flash hits, it is there to keep me cool! It sounds like voodoo but it’s not – it’s alvöruTM!


The material on this website is provided for educational purposes only. You should not rely on this information as a substitute for, nor does it replace, professional medical advice, diagnosis, or treatment. If you have any concerns or questions about your health, you should always consult with a physician or other health-care professional.