Ice Cubes & alvöru

What do ice cubes have to do with alvöru? 

Well…it’s not really ice cubes that make up the technology of the fabric that is used in alvöru clothing. But, it’s a great analogy of how this amazing fabric by Outlast® Technologies, and originally developed for NASA, works to keep you cool! Imagine ice in a glass of water and how it changes from solid to liquid; it absorbs the heat and cools the drink, keeping that drink at the desired temperature for longer. When temperature, heat, and moisture is managed you can feel “just right”.

PCM process